Open IDEO – crowd sourced innovation for social good

Applause to IDEO for their new initiative, Open IDEO, which is crowd sourcing innovation for social good.

I’ve long been a fan of Open Innovation and this particular effort looks like an exciting way to get some creative brains thinking about some of the world’s challenges. The way it works is you sign up then you can participate in all or any of the four stages of all or any of their current challenges. Right now there are two – Jamie Oliver asking “How can we raise kids’ awareness of the benefits of fresh food so they can make better choices?” and “How might we increase the availability of affordable learning tools & services for students in the developing world?”

The  stages are :

  1. Inspiration – sharing stimulus – including videos, photos etc and build on other people’s. What exists already that could help with the challenge?
  2. Concepting – sharing your own ideas and building on others
  3. Evaluation – rating and commenting on other people’s ideas
  4. Winning idea

Each participant earns points for each stage and these add up to give you your personal DQ or Design Quotient.

This little video explains how it works.

Introduction to OpenIDEO / from IDEO on Vimeo.

I’m really looking forward to joining in and to seeing the outcomes. The only problem is I may find it so engaging that I never get any other work done!

Check it out >> Open IDEO


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